<span style='color:red'>Gartner</span> Highlights Top Trends Impacting Technology Providers Through 2025
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Gartner Highlights Top Trends Impacting Technology Providers Through 2025

　　Gartner Inc. highlighted the top trends that will impact technology providers through 2025. These trends reflect three overarching themes: businesses increasing their reliance on technology, new opportunities emerging through technology and the impact of external macro forces.　　“The march of digitalization continues even amidst disruption, and technology providers have a leading role to play,” said Rajesh Kandaswamy, Distinguished VP Analyst and Gartner Fellow. “In 2023, product leaders and technology executives must balance short-term planning with long-term strategy to stay ahead of the immediate shocks to the economy and the underlying ‘permacrisis’ forces shaping business.”　　Here are the trends Gartner identified that will impact technology customers, buyers, products, ecosystems, business models and operating models worldwide for at least the next three years:　　Democratization of technology　　The democratization of technology empowers non-IT workers to seek out, select, implement and custom fit their own technology. This trend offers opportunities to meet the needs of a new set of citizen developers and business technologists. Gartner predicts that by 2025, 55% of all successful emerging technology solutions will be delivered to “nontraditional” buyers – for example, outside IT – within enterprises, enabling vendors to expand into new markets and forge new customer relationships.　　Federated enterprise technology buying　　In a federated buying process, buying decisions are made by representatives across the business. Driven by the democratization of technology, federated enterprise technology buying is accelerating, with just 26% of technology buyers in a recent Gartner survey reporting that purchases are funded solely by IT.　　“Federated buying creates opportunities for product leaders as it enables a focus on more value-added services for business customers,” said Emil Berthelsen, VP Analyst at Gartner. “However, it also adds complexity, forcing changes to go-to-market models and demanding a greater focus on value scenarios and outcomes.”　　Product-led growth　　Product-led growth (PLG) is a go-to-market strategy in which users experience value through free product offers or interactive or automated demonstrations. Then, users are either converted directly to paid accounts or their advocacy and influence helps to drive purchases. By 2025, 95% of software-as-a-service (SaaS) providers will employ a form of self-service PLG for new customer acquisition.　　“PLG is hitting its stride in B2B after much acclaim in the B2C technology world,” said Kandaswamy. “It can reduce cost to acquire customers and shorter sales cycles relative to traditional buyer-oriented, top-down marketing and sales strategies.”　　Co-innovation ecosystems　　The co-innovation ecosystem approach is an emerging practice that enables the convergence of internal, external, collaborative and co-creative ideas to create new value. Businesses are actively using technology to differentiate and succeed, so they are increasingly co-innovating with tech providers.　　“With a co-innovation partner ecosystem, technology providers can meet pressing customer needs through use of shared skills, technology expertise, investment and incentives,” said Kandaswamy.　　Digital marketplaces　　Technology buyers are embracing digital marketplaces to easily find, procure, implement and integrate technology solutions. Non-tech buyers are also increasingly looking to marketplaces to meet their requirements for composable and easily consumable technology solutions.　　“Technology and service providers are increasing their investment in marketplace channels as they seek growth opportunities and competitive advantage,” said Kandaswamy. “A digital marketplace accelerates time to market, extends outreach to target segments, expands partner ecosystems and speeds up the sales cycle.”　　Intelligent applications　　Intelligent applications will create value and disrupt markets by learning, adapting and generating new ideas and outcomes. For example, generative artificial intelligence (AI) is an emerging technology quickly gaining traction for commercial use within intelligent applications. Generative AI can produce novel media content (including text, image, video and audio), synthetic data and models of physical objects.　　“Product leaders should expect generative AI features that empower workforces with augmented and creative capabilities to be a new competitive front in intelligent applications,” said Kandaswamy.　　Metaverse technologies for marketing and customer experience (CX)　　Metaverse technologies are rapidly gaining traction in marketing for creating unique experiences, impactful interactions and novel engagement. By 2027, over 40% of large organizations worldwide will be using a combination of Web3, spatial computing and digital twins in metaverse-based projects aimed at increasing revenue.　　“B2B marketers have an opportunity to apply metaverse technologies and the immersive experiences they provide to expand customer reach and engagement and improve CX,” said Kandaswamy. “Early adopters are using metaverse technologies to host events in virtual spaces, conduct internal and external sales meetings, showcase products and more.”　　Sustainable business　　“Sustainable business has transformed into a ‘must have’ rather than a ‘nice to have,’” said Kandaswamy. “In an increasingly technology-driven world, sustainable business is underpinned by sustainable technology.”　　Technology providers must improve the sustainability of their products that enable sustainable business outcomes. A recent Gartner survey found that 42% of leaders are currently leveraging sustainability activities to drive innovation, differentiation and enterprise growth through sustainable products. Gartner predicts that by 2025, tech providers that can quantify their offering’s positive contribution to customers’ sustainability objectives will increase their win rate by 20%.　　Techno-nationalism　　A trend away from globalization and into mercantilism is causing global markets to become increasingly local, impacting global technology ecosystems. Policy decisions are driving countries to implement of digital sovereignty regulations, causing a divergence of technology stacks. In response to this trend, product leaders must balance meeting specific country-level localization needs and product profitability.
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Release time：2023-02-08 14:47 reading：1812 Continue reading>>
<span style='color:red'>Gartner</span> reports worldwide PC shipments declined 4.3% in 4Q18 and 1.3% for the year
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Gartner reports worldwide PC shipments declined 4.3% in 4Q18 and 1.3% for the year

　　Worldwide PC shipments totaled 68.6 million units in the fourth quarter of 2018, a 4.3 percent decline from the fourth quarter of 2017, according to preliminary results by Gartner, Inc. For the year, 2018 PC shipments surpassed 259.4 million units, a 1.3 percent decline from 2017. Gartner analysts said there were signs for optimism in 2018, but the industry was impacted by two key trends.　　“Just when demand in the PC market started seeing positive results, a shortage of CPUs (central processing units) created supply chain issues. After two quarters of growth in 2Q18 and 3Q18, PC shipments declined in the fourth quarter,” said Mikako Kitagawa, senior principal analyst at Gartner. “The impact from the CPU shortage affected vendors’ ability to fulfill demand created by business PC upgrades. We expect this demand will be pushed forward into 2019 if CPU availability improves.”　　“Political and economic uncertainties in some countries dampened PC demand,” Ms. Kitagawa said. “There was even uncertainty in the U.S. — where the overall economy has been strong — among vulnerable buyer groups, such as small and midsize businesses (SMBs). Consumer demand remained weak in the holiday season. Holiday sales are no longer a major factor driving consumer demand for PCs.”　　The top 3 vendors boosted their share of the global PC market as Lenovo, HP Inc. and Dell accounted for 63 percent of PC shipments in the fourth quarter of 2018, up from 59 percent in the fourth quarter of 2017 (see Table 1).　　Lenovo surpassed HP Inc. to move into the No. 1 position in the global PC market in the fourth quarter of 2018. A major factor for Lenovo’s share gain was credited to a joint venture with Fujitsu formed in May 2018. Lenovo also had a strong quarter in the U.S. The company has recorded three consecutive quarters of double-digit year-over-year shipment growth, despite the stagnant overall market.　　The fourth quarter of 2018 was a challenging one for HP Inc. The company experienced a shipment decline after four consecutive quarters of growth. HP Inc.’s shipments declined in most key regions, except Asia/Pacific and Japan. Dell registered positive growth as the company outperformed in EMEA and Japan, but it experienced a decline in Asia/Pacific and Latin America.　　In the U.S., PC shipments totaled 14.2 million units in the fourth quarter of 2018, a 4.5 percent decline from the fourth quarter of 2017 (see Table 2). Four of the top six vendors experienced a decline in U.S. PC shipments in the fourth quarter of 2018. Lenovo’s growth was well above the U.S. average while Dell’s shipments increased slightly compared with a year ago. The overall decline in the U.S. was attributed to weak consumer demand despite holiday season sales as well as SMBs.　　“The fourth quarter is typically a buying season for small office/home office (SOHO) and small business buyers in the U.S. as they want to use up the untouched budget before the tax year ends,” said Ms. Kitagawa. “Our early indicator showed that SOHO and small business buyers held off on some new PC purchases due to uncertainties around the political and economic conditions.”　　PC shipments in EMEA totaled 20.9 million units in the fourth quarter of 2018, a 3.8 percent decline year over year. There were some positive signs, such as in Western Europe’s demand for desktops and ultramobiles that fueled SMB shipments, while the government sector also benefited from further Windows 10 renewals. Demand in Russia continued to recover, and some parts of Eastern Europe, such as the Czech Republic and Hungary. However, demand was not strong enough to offset declining shipments to consumers.　　The Asia/Pacific PC market totaled 24.2 million units in the fourth quarter of 2018, a 4.6 percent decline from the fourth quarter of 2017. Due to uncertainties of the U.S.-China trade relations, and the volatile equity market, there was cautionary demand, especially among consumers and the SMB segment. In the fourth quarter of 2018, PC shipments in China declined 2.5 percent year over year, but shipments grew 5.6 percent sequentially.　　Seventh Consecutive Year of Worldwide PC Shipment Decline　　For the year, worldwide PC shipments totaled 259.4 million units in 2018, a 1.3 percent decrease from 2017 (see Table 3). This was the seventh consecutive year of global PC shipment decline, but it was less steep compared with the past three years.　　“The majority of the PC shipment decline in 2018 was due to weak consumer PC shipments. Consumer shipments accounted for approximately 40 percent of PC shipments in 2018 compared with representing 49 percent of shipments in 2014,” Kitagawa said. “The market stabilization in 2018 was attributed to consistent business PC growth, driven by Windows 10 upgrade.”These results are preliminary. Final statistics will be available soon to clients of Gartner’s PC Quarterly Statistics Worldwide by Region program. This program offers a comprehensive and timely picture of the worldwide PC market, allowing product planning, distribution, marketing and sales organizations to keep abreast of key issues and their future implications around the globe.
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Release time：2019-01-18 00:00 reading：1123 Continue reading>>
<span style='color:red'>Gartner</span> Identifies Top 10 Strategic IoT Technologies and Trends, AI Ranks NO.1
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Gartner Identifies Top 10 Strategic IoT Technologies and Trends, AI Ranks NO.1

Gartner, Inc. highlighted the top strategic Internet of Things (IoT) technology trends that will drive digital business innovation from 2018 through 2023.“The IoT will continue to deliver new opportunities for digital business innovation for the next decade, many of which will be enabled by new or improved technologies,” said Nick Jones, Distinguished VP Analyst at Gartner. “CIOs who master innovative IoT trends have the opportunity to lead digital innovation in their business.”In addition, CIOs should ensure they have the necessary skills and partners to support key emerging IoT trends and technologies, as, by 2023, the average CIO will be responsible for more than three times as many endpoints as this year.To help CIOs lead their businesses, discover IoT opportunities and make IoT projects a success, Gartner shortlisted the 10 most strategic IoT technologies and trends that will enable new revenue streams and business models, as well as new experiences and relationships:Trend No. 1: Artificial Intelligence (AI)Gartner forecasts that 14.2 billion connected things will be in use in 2019, and that the total will reach 25 billion by 2021, producing immense volume of data. “Data is the fuel that powers the IoT and the organization’s ability to derive meaning from it will define their long term success,” said Mr. Jones. “AI will be applied to a wide range of IoT information, including video, still images, speech, network traffic activity and sensor data.”The technology landscape for AI is complex and will remain so through 2023, with many IT vendors investing heavily in AI, variants of AI coexisting, and new AI-based tolls and services emerging. Despite this complexity, it will be possible to achieve good results with AI in a wide range of IoT situations. As a result, CIOs must build an organization with the tools and skills to exploit AI in their IoT strategy.Trend No. 2: Social, Legal and Ethical IoTAs the IoT matures and becomes more widely deployed, a wide range of social, legal and ethical issues will grow in importance. These include ownership of data and the deductions made from it; algorithmic bias; privacy; and compliance with regulations such as the General Data Protection Regulation.“Successful deployment of an IoT solution demands that it’s not just technically effective but also socially acceptable,” said Mr. Jones. “CIOs must, therefore, educate themselves and their staff in this area, and consider forming groups, such as ethics councils, to review corporate strategy. CIOs should also consider having key algorithms and AI systems reviewed by external consultancies to identify potential bias.”Trend No. 3: Infonomics and Data BrokingLast year’s Gartner survey of IoT projects showed 35 percent of respondents were selling or planning to sell data collected by their products and services. The theory of infonomics takes this monetization of data further by seeing it as a strategic business asset to be recorded in the company accounts. By 2023, the buying and selling of IoT data will become an essential part of many IoT systems. CIOs must educate their organizations on the risks and opportunities related to data broking in order to set the IT policies required in this area and to advise other parts of the organization.Trend No. 4: The Shift from Intelligent Edge to Intelligent MeshThe shift from centralized and cloud to edge architectures is well under way in the IoT space. However, this is not the end point because the neat set of layers associated with edge architecture will evolve to a more unstructured architecture comprising of a wide range of “things” and services connected in a dynamic mesh. These mesh architectures will enable more flexible, intelligent and responsive IoT systems — although often at the cost of additional complexities. CIOs must prepare for mesh architectures’ impact on IT infrastructure, skills and sourcing.Trend No. 5: IoT GovernanceAs the IoT continues to expand, the need for a governance framework that ensures appropriate behavior in the creation, storage, use and deletion of information related to IoT projects will become increasingly important. Governance ranges from simple technical tasks such as device audits and firmware updates to more complex issues such as the control of devices and the usage of the information they generate. CIOs must take on the role of educating their organizations on governance issues and in some cases invest in staff and technologies to tackle governance.Trend No. 6: Sensor InnovationThe sensor market will evolve continuously through 2023. New sensors will enable a wider range of situations and events to be detected, current sensors will fall in price to become more affordable or will be packaged in new ways to support new applications, and new algorithms will emerge to deduce more information from current sensor technologies. CIOs should ensure their teams are monitoring sensor innovations to identify those that might assist new opportunities and business innovation.Trend No. 7: Trusted Hardware and Operating SystemGartner surveys invariably show that security is the most significant area of technical concern for organizations deploying IoT systems. This is because organizations often don’t have control over the source and nature of the software and hardware being utilised in IoT initiatives. “However, by 2023, we expect to see the deployment of hardware and software combinations that together create more trustworthy and secure IoT systems,” said Mr. Jones. “We advise CIOs to collaborate with chief information security officers to ensure the right staff are involved in reviewing any decisions that involve purchasing IoT devices and embedded operating systems.”Trend 8: Novel IoT User ExperiencesThe IoT user experience (UX) covers a wide range of technologies and design techniques. It will be driven by four factors: new sensors, new algorithms, new experience architectures and context, and socially aware experiences. With an increasing number of interactions occurring with things that don’t have screens and keyboards, organizations’ UX designers will be required to use new technologies and adopt new perspectives if they want to create a superior UX that reduces friction, locks in users, and encourages usage and retention.Trend No. 9: Silicon Chip Innovation“Currently, most IoT endpoint devices use conventional processor chips, with low-power ARM architectures being particularly popular. However, traditional instruction sets and memory architectures aren’t well-suited to all the tasks that endpoints need to perform,” said Mr. Jones. “For example, the performance of deep neural networks (DNNs) is often limited by memory bandwidth, rather than processing power.”By 2023, it’s expected that new special-purpose chips will reduce the power consumption required to run a DNN, enabling new edge architectures and embedded DNN functions in low-power IoT endpoints. This will support new capabilities such as data analytics integrated with sensors, and speech recognition included in low cost battery-powered devices. CIOs are advised to take note of this trend as silicon chips enabling functions such as embedded AI will in turn enable organizations to create highly innovative products and services.Trend No. 10: New Wireless Networking Technologies for IoTIoT networking involves balancing a set of competing requirements, such as endpoint cost, power consumption, bandwidth, latency, connection density, operating cost, quality of service, and range. No single networking technology optimizes all of these and new IoT networking technologies will provide CIOs with additional choice and flexibility. In particular they should explore 5G, the forthcoming generation of low earth orbit satellites, and backscatter networks.
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Release time：2018-11-20 00:00 reading：1163 Continue reading>>
<span style='color:red'>Gartner</span> Forecasts Worldwide Public Cloud Revenue to Grow 17.3 Percent in 2019
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Gartner Forecasts Worldwide Public Cloud Revenue to Grow 17.3 Percent in 2019

The worldwide public cloud services market is projected to grow 17.3 percent in 2019 to total $206.2 billion, up from $175.8 billion in 2018, according to Gartner, Inc. In 2018, Gartner forecasts that the market will grow 21 percent, up from $145.3 billion in 2017.The fastest-growing segment of the market is cloud system infrastructure services (infrastructure as a service or IaaS), which is forecast to grow 27.6 percent in 2019 to reach $39.5 billion, up from $31 billion in 2018 (see Table 1).By 2022, Gartner expects that 90 percent of organizations purchasing public cloud IaaS will do so from an integrated IaaS and platform as a service (PaaS) provider, and will use both the IaaS and PaaS capabilities from that provider."Demand for integrated IaaS and PaaS offerings is driving the next wave of cloud infrastructure adoption," said Sid Nag, research director at Gartner. “We expect that IaaS-only cloud providers will continue to exist in the future, but only as niche players, as organizations will demand offerings with more breadth and depth for their hybrid environments. Already, strategic initiatives such as digital transformation projects resulting in the adoption of multicloud and hybrid cloudfuel the growth of the IaaS market."Table 1. Worldwide Public Cloud Service Revenue Forecast (Billions of U.S. Dollars)20172018201920202021Cloud Business Process Services (BPaaS)42.246.650.354.158.1Cloud Application Infrastructure Services (PaaS)11.915.218.823.027.7Cloud Application Services (SaaS)58.872.285.198.9113.1Cloud Management and Security Services8.710.712.514.416.3Cloud System Infrastructure Services (IaaS)23.631.039.549.963.0Total Market145.3175.8206.2240.3278.3Source: Gartner (September 2018)Software as a service (SaaS) remains the largest segment of the cloud market, with revenue expected to grow 17.8 percent to reach $85.1 billion in 2019.“The increasing adoption of SaaS applications and other cloud services impacts the management, dissemination and exploitation of enterprise content,” Craig Roth, research vice president at Gartner. “Organizations are steadily — but not exclusively — shifting their content environments to SaaS. Gartner expects that by 2019, the current enterprise content management(ECM) market will devolve into purpose-built, cloud-based content solutions and solution services applications.”In the business process as a service (BPaaS) category, Gartner forecasts a revenue growth of 7.9 percent, to reach $50.3 billion in 2019. Gartner found that especially in this category, buyers increasingly expect deep domain expertise, technology and global deployment capabilities from their providers as well as service portfolios that bridge legacy offerings and support new automated, digital and cloud service delivery paradigms.
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Release time：2018-09-20 00:00 reading：2628 Continue reading>>
Worldwide IoT security spending to reach $1.5bn says <span style='color:red'>Gartner</span>
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Worldwide IoT security spending to reach $1.5bn says Gartner

　　A survey by Gartner has revealed that almost 20% of organisations observed at least one IoT-based attack in the past 3 years.　　To protect against those threats, Gartner believes that the worldwide spending on IoT security will rise by 28%, reaching $1.5 billion this year.　　"In IoT initiatives, organisations often don't have control over the source and nature of the software and hardware being utilised by smart connected devices," says Ruggero Contu, research director at Gartner. "We expect to see demand for tools and services aimed at improving discovery and asset management, software and hardware security assessment, and penetration testing. In addition, organisations will look to increase their understanding of the implications of externalising network connectivity. These factors will be the main drivers of spending growth for the forecast period with spending on IoT security expected to reach $3.1 billion in 2021.　　Despite the steady year-over-year growth in worldwide spending, Gartner predicts that through 2020, the biggest inhibitor to growth for IoT security will come from a lack of prioritisation and implementation of security best practices and tools in IoT initiative planning. Gartner says this will hamper the potential spend on IoT security by 80%.　　"Although IoT security is consistently referred to as a primary concern, most IoT security implementations have been planned, deployed and operated at the business-unit level, in cooperation with some IT departments to ensure the IT portions affected by the devices are sufficiently addressed," explains Contu. "However, coordination via common architecture or a consistent security strategy is all but absent, and vendor product and service selection remains largely ad hoc, based upon the device provider's alliances with partners or the core system that the devices are enhancing or replacing."　　While basic security patterns have been revealed in many vertical projects, they have not yet been codified into policy or design templates to allow for consistent reuse, Gartner describes.　　As a result, Gartner continues to explain, technical standards for specific IoT security components in the industry are only just starting to be addressed across established IT security standards bodies, consortium organisations and vendor alliances.　　The absence of ‘security by design’, Gartner believes, comes from a lack of specific and stringent regulations. Going forward, it expects this trend to change, especially in heavily regulated industries.　　By 2021, Gartner anticipates that regulatory compliance will become the prime influencer for IoT security uptake.　　"Interest is growing in improving automation in operational processes through the deployment of intelligent connected devices, such as sensors, robots and remote connectivity, often through cloud-based services," continues Contu. "This innovation, often described as IIoT or Industry 4.0, is already impacting security in industry sectors deploying operational technology, such as energy, oil and gas, transportation, and manufacturing."
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Release time：2018-03-26 00:00 reading：1081 Continue reading>>

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